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Knowing search intent lets you produce content that users are more likely to find useful. A sitemap is like a table of contents for your website that search engines can easily understand. The tool lets you monitor your overall organic visibility, where 100% means a top ranking for all keywords and 0% means you rank outside the top 100 for all keywords. It most commonly involves link building, which is the process of getting other high-quality websites to link to your website. Search engines use complex processes and criteria to rank results, aiming to provide users with the best search experience.
When selecting the topics for your content, remember that there are various types SEO Anomaly of search intent (see the previous chapter) – informational, navigational, transactional and commercial. We’ve covered the first step in this process – finding the right keywords – in the previous chapter. So if you don’t fall into the categories they want to see, your chances of ranking are extremely low, even if you have all the link metrics. That’s because the calculations are based on slightly different metrics and algorithms. Not to mention that there are hundreds of them – the estimate is that about 70% of all the traffic comes from long-tail keywords. So if you make money with your website in any way, a quality paid keyword tool is a great investment that will pay off sooner or later.
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Learn how to get more business from organic search with our SEO guides for local businesses. This is where you optimize your pages to help search engines understand them. Before you start learning SEO, you need to understand how search engines work.
Tips for Creating High-Quality Content
To drive organic traffic, your content needs to be created specifically for topics that people actually search for. Otherwise, no one will be able to find your page on Google’s search result pages (SERPs), and you won’t get any organic traffic. The meta description is the description that appears on the SERP below the title tag. Google doesn’t always show the one you’ve provided in the SERP; it likes to build its own based on the query, but it’s still important to optimize for SEO. Google reads this description when crawling the page to understand what it’s about. But capturing 92% of the market share, the terms “Google” and “search engine” are synonymous for the intents and purposes of this post.
Local SEO is an activity of improving local businesses’ visibility on search results. It gives more exposure and allows businesses to promote their brands, products, and services to local communities. Structure your content with appropriate header tags, improving both user experience and search engine understanding.
- The tool’s recommendations are based on Google guidelines and SEO best practices.
- Sort the issues based on how serious they are and the number of pages they impact.
- On the other hand, if you search for something like “Atlanta Falcons,” your results will be different.
- Many keyword research tools like Semrush and Backlinko display search intent of keywords.
Besides the keyword suggestions, professional tools offer other useful SEO metrics and insights to evaluate the keywords and pick the best ones. So they can save you a lot of time and give you a competitive advantage. In this chapter, you will learn how to find your niche and how to find profitable keywords you can rank for.