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This underlying structure greatly impacts your search visibility and rankings. Let’s explore how to conduct an SEO audit and identify critical technical issues that might be holding your website back. Ignoring these problems can severely damage your search engine rankings. An SEO audit is a comprehensive evaluation of all technical, on-page, and off-page elements that influence a website’s ability to rank in search engines. The goal of an SEO audit is to uncover underlying issues that may be hindering search performance and to create a prioritized action plan for optimization.
- Doing SEO the right way will bring more organic traffic to your site, which increases your conversion rates.
- The keyword difficulty (38%) tells me how competitive it is and whether it’s a viable opportunity for me to target.
- SEOptimer is ideal for website owners, website designers and digital agencies who want to improve their own sites or theirs of their clients.
- Eliminating duplicate versions of your website strengthens SEO by consolidating link equity and preventing search engines from indexing multiple versions of the same content.
However, it’s still a good idea to go through your link profile occasionally and clear up any inconsistencies. Old links and negative SEO attacks are just two possible liabilities a link quality audit can catch. The application uses edge analysis based on your top 10 competitors (rather than just direct competitor analysis like other tools). But with Inlinks, its customized AI platform provides specific opportunities that are directly tied to entities, so BHS Links this is a tool that’s on the cutting edge. Inlinks is an entity-based internal linking tool that uses AI to help you generate links on your site from one internal page to the next.
Is Your Current SEO Strategy Working?
Review your title tags and meta descriptions to make sure they include target keywords while remaining compelling enough to encourage clicks. Check that your heading structure creates a logical hierarchy that both users and search engines can easily follow. Assess your content quality by examining factors like comprehensiveness, originality, readability, and engagement metrics. Now that we’ve ensured your site is crawlable and technically sound, it’s time to scrutinize your content and on-page elements. The goal is to identify content gaps or issues that could be preventing you from ranking or engaging users effectively.
Page load speed
Further, SE Ranking’s Agency Pack includes unlimited reporting, a lead generation widget, and extra client seats. The smaller market share of Bing, although a drawback in terms of search query volume, presents an untapped opportunity for agencies looking to leverage every possible SEO avenue. With the shift to Google Analytics 4, agencies have the opportunity to leverage even more advanced features.
Websites without an SSL certificate appear as “Not Secure” in browsers, which deter visitors. It is important to make sure your site is safe for both users and search engines. While GSC provides insights into your site’s performance on Google, it lacks certain functionalities.
Test across different devices and browsers to identify any variations in rendering. The technologies powering your site and digital marketing strategy can help your business make the most of SEO. That’s why our SEO checker looks at your server, plus your website’s technologies. These pieces of tech can range from essentials, like Google Analytics, to optional tools, like Facebook Pixel.